Reinvention starts inside. EA is a property management company that evolved into a high-touch asset management resource, but their clients didn’t realize their value. Working with them for over a year, we repositioned them as uniquely knowledgeable and proven consultants, created a manifesto to ground and transition their staff around their core values and new mission, dressed out their environment, and created a suite of materials to differentiate them in the marketplace and attract new high-caliber clients.