Heritage is relative. Jim Prosser of JK Carriere was an upstart winemaker breaking out of the gate with a high end pinot noir in the homeland of pinots. He needed a brand that could convey the quality and story of his small-batch product to sommeliers and consumers inundated with choice, while rejecting the inherent stuffiness of the category. Distilling Jim’s personal story, the influence of his two grandfathers’ extremely high standards, and his individual approach to pinot we launched J.K. Carriere with a brand platform strong enough to support his first pinot and the family of wines that followed.