Pioneering spirit. Nike’s roots in running are grounded in Oregon’s pioneering spirit. Asked to create an experience amplifying this story of a runner, a coach, waffle maker experiments, humble beginnings and eventual growth into one of the world’s most innovative global brands, we dove deep into the company’s DNA archives. Through the voices and observations of key athletes and personalities in the brand’s timeline, enhanced with rare glances of early product and images, we allowed viewers to walk though the youthful years of Nike.