Craft is relevant here, now. Established nearly a century ago, Oregon College of Art & Craft needed to make the case not just for their revitalizing capital campaign, but for the relevance of craft itself. Utilizing student work, studio processes and voices from known design and creative professionals, we wove an inspiring narrative connecting the college’s curriculum to modern design and art explorations both culturally and in the community. Supported by a limited edition “studio catalog,” a video, and community evangelists, OCAC’s ambitious fundraising goals were met and exceeded.