Use process to showcase product. Oregon Manifest thinks everyone looks better on a bike. They challenged custom frame builders to design the ultimate modern utility bike. Needing an identity that emphasized craft and quality, but also referred to the workshop experience and the process of making, we developed an extensive brand experience that conveyed the depth of care and consideration embodied in each builder’s entry. An online presence and a pop-up gallery for winning bike designs further highlighted the nature of the custom frame building craft.