Exuberant experience. Sweetpea Bicycles are built for love. Made by a woman for women, the Sweetpea experience needed a brand look and feel that spoke to the lady rider’s desire for charm and beauty without feeling too saccharine. We created a timeless identity that would enhance the look of each frame, work across the line of custom and stock bike models, and look terrific on a t-shirt.
images: Daniel Wakefield Pasley