Hello barflies. Top Shelf Publishing identifies upcoming comic artists and provides them with high quality publishing opportunities. We worked with them to create a fun, collapsible trade show presence that could compete with the bigger publishing houses and their bikini girls and tchotchke giveaways. Expanding on their name (the top shelf is where you keep the good liquor) with a traveling bar, we dressed turned mini-bars into showcases for new titles and created lampshaded swizzle-sticks as beacons.